“One goal. One vision.” It’s just that simple for the Alpinestars brand, who are responsible for some of the most popular clothing and protective gear in motorsports. In the small town of Asolo, Northern Italy, where the Alpine star flower grows in the mountains is where local leather craftsman Sante Mazzarolo saw a glimmering opportunity in the new sport of motocross that was beginning to gain traction all over Europe. Mr Mazzarolo began producing the first products bearing the Alpinestars name, he applied his talents and technical skills to create a new type of motorcycle specific footwear that would meet the protective needs and physical demands of riders who’d dare take on the brutal yet beautiful world of racing. The innovative designs of Sante still live and breathe on today through Alpinestars Road - a division of the brand that pays homage to the biking world through expert innovation and technology. Whether breaking boundaries on asphalt roads or testing yourself at the chicanes, the Alpinestars Road range is the pinnacle of protection and performance. The racing gods of Alpinestars have got your back, established since 1963.