Element is synonymous with culture and in the early ’90s, led by Jonny Schillereff, Element clothing was using inspiration from subcultures and showing those around them exactly what they stood for. Jonny drew on his passion for skating and action sports and put it all into the Element brand. Recognisable by its tree logo, the brand’s care for the earth, skate gear, and high-quality clothing have made them into the brand they are today.