Endura was engineered in Scotland in 1993 by founder Jim McFarlane who had a passion for creating durable purpose clothing that took a no-nonsense commitment to advance the performance and functionality of cycle apparel for all. Jim refused to compromise on materials or construction and used the scenic Scottish highlands as his muse as he created defining products that have gone on to earn the respect, admiration, and trust of the global cycle community. From mountain bikers, road cyclists, and gravel riders – a comprehensive collection of cycling gear is just waiting to be explored with Endura. Their philosophy and disruptive innovation has brought the brand to an unimaginable elevation as they continue to be a global market leader in the world of cycling. Shop the Endura collection here at DirtBikeBitz.