Established in 1986, Etnies didn’t just break the mould, they started their own as they become the first of their kind to be owned and operated by skateboarders themselves. It was through this type of connection that saw the team gain vast popularity in the skate scene. They knew what skaters wanted and brought technological innovation from every angle. Etnies were the pioneers behind the first pro-model skate shoe, a feat that has graced skaters feet for over two decades now. This original skater owned and operated brand is built on the decks of some very talented skateboarders. Pros like Ryan Sheckler, Matt Berger, and Mike Vallely have all been a part of the team and done their bit in helping to create one of the most iconic skating brands in the world. Whether you’re on the lookout for a low top skate shoe or a stylish logo branded sweater - Etnies look after their skaters wherever they may go.