Oakley was a vision - behind the glass was James Jannard - in 1975, he started the company in his garage with the first investment of $300. James started selling “The Oakley Grip” out of the back of his car at motocross events in America. He attributed his success to a unique grip material for motorbike handles that he started applying to eyewear. It's this type of progressive approach that has made Oakley one of the leading product design and sport performance brands in the world. Over the years, Oakley have gone on to produce gloves, grips, elbow guards, chin guards, and goggles – making them a true beacon for the BMX and motocross communities. In today’s world, the brand is loved for its innovative lens technologies – if you're looking to make a statement, then a pair of Oakley sunglasses is the best way to do it with unrivalled practicality and protection that help to make them the ultimate sports eyewear brand.